Marketing is the process by which businesses and non-profits communicate with their target audience and persuade them to take action. Do run or work with an organization that could improve its marketing? More effective marketing allows organizations to more effectively attract new customers and grow. This Hayek talk will provide ideas for how to more effectively market what you do.
How might you better understand the needs of your customers? How can you use customer feedback to improve what you provide? How can you create a more loyal customer base? How can you differentiate yourself from the competition and create a unique identity in the marketplace? How can you use your marketing to create a brand awareness and strong reputation? You should leave this talk with answers to these questions.
Jonathan Breiter is a 40-year marketing veteran. His experience includes branding, licensing, retail and e-commerce relations, manufacturing, and product development. He has managed accounts for Wendy’s, General Mills, and Hasbro. Jonathan has managed brands that include Yoplait Yogurt, Pokémon, SpongeBob Squarepants, Elmo, Barney, Dora The Explorer, Eddie Bauer, Jeep and Carter’s. In 1994, he started his own company, which was able to secure consumer goods licenses for both Sesame Street and Barney. Jonathan owns Public Group LLC, an international new business development and marketing advisory with specialties in manufacturing, product development, financing, licensing, branding and retail.
In January 2018, Jonathan joined Sierra Nevada University as the chair of the Entrepreneurship program. Currently, he is a Level II Lecturer in the College of Business at the University of Nevada, Reno @ Lake Tahoe and a Doctoral Candidate for 2026. He studied in the School of Public Communication at Boston University and later received his MBA from Hofstra University where he was able to learn from professors who worked for some of the top advertising firms at the time.